The Divine Redhead Market

The time is ripe for “inspirtainment” programming.  The attention and energy being directed towards individual & planetary health, personal development, and authentic living is growing exponentially!  Divine Redhead Productions’ content directly appeals to the LOHAS (Lifestyles of Health and Sustainability) market which boasts 63 million Americans and represents a $540 billion global marketplace.

 "The holistic world view of the LOHAS consumer is a belief in the interconnectedness of global economies, cultures, environments, and political systems, as well as the interconnectedness of mind, body, and spirit within individuals in order to achieve full human potential.  Personal development is of utmost concern to LOHAS consumers. Spirituality is no longer relegated to the New Age periphery but has immigrated to the center." -- (Natural Business Communications)

This is a savvy demographic that is looking for media that informs, inspires and entertains. These are the same people that have made O, The Oprah Magazine a higher circulation women’s magazine than Vanity Fair, Glamour, and Vogue; rocketed the film The Secret (despite only a viral marketing campaign) to number 1 on the Amazon DVD Chart; and turned the book Eat, Pray, Love into a New York Times #1 Bestseller.  On television, however, this market is still seriously untapped.   Divine Redhead Productions is changing that.